In the unlikely event that my Dad ever had to fill in a TGI lifestyle survey he would tick the box marked yes next to ‘do you use email’. But this is how he actually emails:
– I check for new email on the home computer and print out anything intended for him
– he reads the print out and drafts a reply longhand
– which I then type up and send
His version of shopping online involves sitting next to me at the computer while I find what he wants and then passing his credit card over.
There must be a fair few 60-something captains of industry and retired 70-somethings that have the world convinced that they have cracked this internet malarkey, when in fact they just have very accommodating secretaries or daughters.
Yet again, the data only tells half the story.