I’m giving it to you straight

In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great

The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong.  Every time the actor raises his hands to demonstrate his exasperation with the world I want to slap him, not empathise…

2 thoughts on “I’m giving it to you straight

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