Strategic Shopping and Alpha Positives

Two interesting pieces in today’s Sunday Times:

The power of positive explores the rise of the Alpha Positive woman (Michelle Obama et al) who act as positive role models and inspire others, vsersus the terrifying Alpha Negatives (who seem to be epitomized by high profile magazine editors).

The rise of the Aldirati provides an up to date report on the upsurge in ABC1s shopping at Aldi (which is hardly new news), but also looks at Strategic Shopping and the status that can be achieved by seeming intelligently thrifty, but still managing to maintain the same style of living.

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