not sure where this waterslide is heading

I got a nice email today from Barclaycard’s online PR people linking to their waterslide challenge, the gist of which appears to be that they’re inviting everyone to create their own DIY waterslide ad, upload it and the winner by public vote gets a trip watersliding round the world.

It’s a nice way of extending the life of the campaign, but I’m not very keen on the ‘here’s one I made earlier’ example they’ve popped on the site. It’s obviously made by the Barclaycard online team, but shot in amateur shaky camcorder style and feels terribly fake and contrived. Or is it just me?

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