Now I like a good RomCom as much as the next girl but this ad seems to be taking the old adage that ‘imitation is the sincerest form of flattery’ a bit far when its pretty much a facsimile shot by shot.
For comparison purposes, the Argos ad can be viewed here,
and here is Love Actually (the crucial bit starts about a minute into this clip):
I can’t help but have a sneaking suspicion that it won’t have occurred to the Argos client or the team at CHI that Love Actually has been watched so many times by the target audience (mostly of Mums, I’m guessing) that they’re practically word perfect and fiercely loyal to anything penned by Richard Curtis. So they might actually be a bit hacked off rather than appreciative that someone has nicked from their favourite chickflick.
Some of the comments on Scamp’s blog have also pointed out that Argos’ version makes the all-singing, all-dancing wrapathon look like quite a nice way to do your Christmas shopping…