This is Amy (and her very cute son Noah). She’s a mommyblogger over at amalah.com. Its my absolute favourite blog and yet I have very little in common with her. I don’t live in Washington DC, I’m not married, I don’t have one child with another one on the way, I don’t own or a dog, or a cat…
…but quite frankly, she could write about what she had for dinner last night and I’d be glued to the screen.
She is a brilliant writer. I know that every piece of communication she posts, no matter how trivial or sad or thoughtful will be consistent in tone and make me feel like my best friend is writing it just for me.
How many brands can say that?