why amalah is blogging it like the big brands should

This is Amy (and her very cute son Noah).  She’s a mommyblogger over at amalah.com.  Its my absolute favourite blog and yet I have very little in common with her.  I don’t live in Washington DC, I’m not married, I don’t have one child with another one on the way, I don’t own or a dog, or a cat…

…but quite frankly, she could write about what she had for dinner last night and I’d be glued to the screen.

She is a brilliant writer.  I know that every piece of communication she posts, no matter how trivial or sad or thoughtful will be consistent in tone and make me feel like my best friend is writing it just for me.

How many brands can say that?

One thought on “why amalah is blogging it like the big brands should

  1. Update: Amy now actually *does* regularly update us on what she had for dinner but I’m still hooked on her blog (especially with the arival of baby Ezra). She’s twittering too @amalah http://twitter.com/amalah

    Sample tweet: Just beat my preschooler at a board game. He took losing very gracefully. Clearly not my genetics at work there.

    :-)

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