The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads.
The agency must have assumed that they were the only people in the world who had seen OK Go’s fab video for here it goes again. Just them and the 32 million views so far on youtube then.
Disclosure: I thought twice about posting this as one my clients is part of the Bayer group who own Berocca. Then I thought s*d it, lazy creative is still lazy creative. If the ad was better than the original you could give them a bit of wiggle room, but to my eyes its worse.