Having been reminded via Russell Davies how much I enjoyed taking part in the printing/DM test for Interesting 2007, I signed up for Matter (‘an experiment in communicating with stuff’) last week.
It seems to be all about how we like to get stuff in our hands, a bit like a magazine full of content and ads, except that the ads are tangible and are the content. In the words of Matter – advertising you’d like to receive.
I think the first Matter box was really aimed at blokes, but I had a lot of fun opening it when it dropped through the letter box this morning.
I hadn’t had any coffee by that point, so didn’t twig that the box opened up like this. Still, this meant I got an extra 15 minutes entertainment out of trying to fit everything back into the box as I’ll be passing it on to my nearly-brother-in-law who fits the criteria of a hip ‘n’ happening 25-34 year old bloke.
I think it might have to go via the DM and Creative gang at work first though. I fear I may never get the play-doh (courtesy of Sony Bravia) back again…