Today’s Marketing Week carries a full page ad for www.printsells.org – a campaign that doesn’t appear to be technically funded by the Royal Mail, but nonetheless is extolling the virtues of Direct Mail – ‘it’s the 1-2-1 media par excellence’ and ‘direct mail is perfect to put your brand in the hands of consumers’.
Not if theres a backlog of 200m undelivered letters and parcels it won’t.