Ooops

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Today’s Marketing Week carries a full page ad for www.printsells.org  – a campaign that doesn’t appear to be technically funded by the Royal Mail, but nonetheless is extolling the virtues of Direct Mail – ‘it’s the 1-2-1 media par excellence’ and ‘direct mail is perfect to put your brand in the hands of consumers’.

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Not if theres a backlog of 200m undelivered letters and parcels it won’t.

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