We, the clients, promise:
- not to call any agency contact before 9am or after 5.30pm unless it really is actually properly urgent
- to ask no more than five agencies to take part in any creative pitch and to make clear at the outset the number of pitch stages involved
- to provide hot/cold drinks and (preferably chocolate) biscuits at all meetings (note: anything out of a drinks machine or served in a chipped snoopy mug does not count)
- not to schedule meetings before 10.30am or on Friday afternoons if the agency is based more than 60 miles away
- to give honest and constructive feedback on creative and to adhere to that feedback in all subsequent emails, phone calls or meetings
- to pay our bills on time
- not to expect the moon on a stick in now-minus-five-minutes
We, the agency, promise:
- not to try and sell you geo-targeted PPC or a 60 second TV ad when you really need a decent PR campaign
- to have an office in an easy to find location with adequate parking and good public transport links
- to have a non-scary receptionist
- to tell you what all the focus respondents thought, rather than what the four most easily led said
- to create work that will win awards and therefore impress your boss
- to create really effective work that will really impress your boss
- to make your life easier, not harder
Live the dream