Has anyone else noticed just how much Matrix rip-off creative there is around at the moment? Specsavers, moneysupermarket.com and young person’s railcard are all recent culprits.
Young Person’s Railcard – taken from their website as I couldn’t get a shot of the poster as the train whizzed by
Yes, I know Matrix is practically a genre in its own right and in 2001ish I was just as guilty as anyone of trying to flog Matrix themed creative in pitches, but that was a long time ago and recent efforts just look a bit dated to me. Given Warner Bros’ litigious leanings, I’d also be surprised if the Railcard ad went unchallenged…