Invasion of the Bravia Bunnies

Thanks to coverage on the blogosphere, its been almost impossible to ignore the invasion of Sony’s giant bunnies.  Event TV might have died with the advent of digital & satellite, but we appear to have entered the age of Event Advertising.  Never mind simply spending a fortune on TVRs, it seems that with enough hype you can actually drive people to a campaign website before the ad has even aired.

Which I suppose is a reflection on the staying power of a great proposition and a cracking creative concept.


pic by Johnny Vulcan (creative commons applies), lots more bunny pics here and here on flickr

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