Invasion of the Bravia Bunnies

Thanks to coverage on the blogosphere, its been almost impossible to ignore the invasion of Sony’s giant bunnies.  Event TV might have died with the advent of digital & satellite, but we appear to have entered the age of Event Advertising.  Never mind simply spending a fortune on TVRs, it seems that with enough hype you can actually drive people to a campaign website before the ad has even aired.

Which I suppose is a reflection on the staying power of a great proposition and a cracking creative concept.

 bravia-bunnies.jpg

pic by Johnny Vulcan (creative commons applies), lots more bunny pics here and here on flickr

One thought on “Invasion of the Bravia Bunnies

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s