A link from the (other) plannersphere to this very funny ad from monster.com reminded me that Planning is the worst represented department whenever a film or TV program features an advertising/marketing/design agency.
The worst offender has got to be What Women Want, where Mel Gibson as an Creative of some kind produces a campaign for Nike Women without the use of Planning, Research, Information or even a Mac…
Is it because there aren’t that many of us or is it that the script writers think we’re too much like hard work to explain?
Know any Creatives with an office (or a secretary) like this?
2 thoughts on “Why don’t Planners exist in films?”
i’ve recently been catching up on re-runs of Bewitched on cable and similarly, planners don’t get much of a look-in at McMann and Tate either.
I believe “planning” is not a public arouser, just like DTP is.
It is too complicated vs. creativity. Did you see any DTP specialist in the movie?