One thought on “Information Overload

  1. I agree you need to get the right balance between primary and secondary information. We’ve been talking a lot lately about the difference first hand experience of a target makes learning so much more visceral, tangible and rich, encouraging clients to get their hands dirty in carrying out qual for themselves.

    Although received information (listening to presentations, reading reports, scouting the internet – even watching group discussions) can provide you with a lot, it does often encourage you to objectify the people you’re interested in. Whereas if you’ve spent time getting intimate, personally talking and interacting with them, objectification becomes difficult and the understanding you have is much more intuitive.

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