Is it too easy to get hold of information? With online news and creative databases, google, technorati and consumer reviews sites like dooyoo all only a mouse click away, its easy to find yourself buried under a mountain of information.
I started as a Planner just as everyone in my first agency got hooked up to the ‘net in 1999. I’ve never known anything else. But in that same agency we suddenly had to tighten our belts and I lost access to all those juicy online subscriptions. I had to search twice as hard and be twice as creative to dig up something that was fresh and relevant. And I suppose I was more likely to actually go and talk to people, to put together a very quick and dirty focus group or literally stop people in the street.
I think there has to be a happy medium between primary and secondary information and an over and under supply of the same. Because theres a difference between knowledge and insight.