Shop-Ups and Storegasms

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While browsing Trinny and Susannah’s website (for purely professional purposes), I came across this diary entry about sneaking out for a shop up. The idea of formalizing that quick dash to the high street for some top-up retail therapy really appeals to me.

I discovered another favourite new word in a focus group I was running for a fashion client when I was introduced to the storegasm – variously defined as the result of a particularly successful shopping spree or the moment when you lose rational control of your budget in the presence of that must-have handbag/top/pair of shoes.

I love how the English language is constantly evolving – it’s the ultimate in user generated content.

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