You can guarantee that whenever I’m at a dinner party/family reunion/drinks do someone will utter the immortal line “so what do you do?”.
I’ve been saddled with one of the most unhelpful job titles in history meaning that “I’m an Account Planner” isn’t really an option as the person opposite (unless they’re a paid up member of the IPA or APG) generally assumes that I’m some kind of financial organisation whiz.
So, the options are:
“I work in advertising” – this normally results in a demand to hear your client list and running through agency credentials isn’t top of my list of fun things to do at the weekend.
“I work in marketing” – too vague. Results in additional questions.
“I’m the voice of the consumer” – waaaay too pretentious.
“I do consumer insight and brand strategy stuff” – better, but still sounds a bit scary and academic.
Help! Has anyone got a better answer?