I’ve finally got my hands on Jon Steel’s new book Perfect Pitch
(the new business guys had been hogging the agency copy).  I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up.

Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone back to so often I can quote huge chunks verbatim.

Jon will be talking through some of the key points from Perfect Pitch at an Account Planning Group event on Tuesday 16th January – is anyone else going?

****UPDATE****12th Jan****

I just checked the APG’s website and the venue for Jon’s talk has moved.