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I’m an Account Planner, aka Marketing/Brand Strategist. I’ve been doing strategic stuff since 1999 – initially at Northern agencies CWG, Poulters and Brahm, then six years freelance, followed by Head of Planning at Bloom (now Jaywing Leeds) and Head of Brand Experience Planning at First 10 (now part of Home).

You can find out more about me on LinkedIn and Twitter but I’m particularly proud of bringing back The Man from Del Monte, helping a big bed retailer plump up their sales by 20% and persuading four times more Yorkshire people to take part in clinical trials to develop new medicines.