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I’m an Account Planner aka Marketing/Brand Strategist. I’ve been Planning since 1999 – eleven years at Northern agencies CWG, Poulters and Brahm, then six years freelance, followed by Head of Planning at Bloom (aka Jaywing Leeds). I’m now Head of Brand Experience Planning at First 10.

You can find out more about me on LinkedIn and Twitter but I’m particularly proud of bringing back The Man from Del Monte, helping a big bed retailer plump up their sales by 20% and persuading four times more Yorkshire people to take part in clinical trials to develop new medicines.

I’m an enthusiastic horse rider who never quite grew out of the pony-mad stage and if you ever need a side saddle horse riding display team, you know where to find me.