I’ve 16 years’ Account Planning experience, working mainly on FMCG, retail, grocery, mail order, B2B, leisure and the on-premise.
Businesses and Brands, I can help you with dilemmas like:
- What do we stand for?
- Where are we headed and how are we going to get there?
- Who are our customers? What do they think about us?
- How should we handle this new product launch?
- We need a Marketing Strategy / Plan / whole-new-approach to marketing
- We need to do some Market Research that produces actionable, practical recommendations
- I’ve been asked to write a feature / column / think piece for our industry magazine, but I’m not a writer
Agencies, I can help you with:
- Brand Strategy
- Proposition Development
- Customer Segmentation and Typologies
- Workshop, ideation, customer-closeness and away-day preparation and facilitation
- Research management and moderation
- New Business pitches (I love pitching!)
- Consumer Trends reports and think pieces
I’m based in West Yorkshire and you can get hold of me via gemma at gemmateed dotcodotuk, or read more about my skills and experience on LinkedIn.