Posts tagged ‘Zara Phillips’
rather liking this
Apart from the (obviously pleasing to me) horsey connections, this viral from Land Rover supporting their sponsorship of British Eventing is just nicely understated and a cheeky companion to 2006′s press ads. There’s also a rugby version and you can view both on Land Rover’s microsite here.
greetings Zara Phillips fans
A big Hello to the 75% of traffic to the blog this week that apparently found its way here via an image search for Zara Phillips…
My Ad of the Year
This is my Ad of the year – Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons:
1) Perfect timing – as far as I can tell it broke the day of the BBC Sports Personality of the Year awards – which she won. And now Zara has been given an MBE too, prompting the press to talk about the ad again.
2) I love the art direction.
3) According to google, Land Rover’s brand values include individualism, authenticity, freedom, adventure, guts and supremacy. Feels right to me.
By the way, I ride horses. Anyone who thinks three day eventing is in any way easy or that its just a question of throwing money at finding the right horse should try it. You have to be naturally talented and very, very brave. I’m not.
