Posts tagged ‘tv ad’
So the T Mobile mega ad just aired:
As the latest in the series, I’d somehow got the impression that it was going to be another mass event type affair (a la Trafalgar Square) or at least very shareable on mobiles (like what they, you know, sell).
But after all that fuss, it seemed a bit flat. There were some great performances, but they were just that – performances to be enjoyed, but not particularly participated in or shared. Nice piece of entertainment, but I thought Life’s for Sharing?
In my humble opinion, this newish ad from Magners for their pear cider is just one tiny element away from being great
The proposition makes a lot of sense, the creative concept works, the script is tight, but the casting is just wrong. Every time the actor raises his hands to demonstrate his exasperation with the world I want to slap him, not empathise…
Thanks to Lunar BBDO’s blog for pointing me towards New York Magazine’s most memorable advertisements Madison Avenue ever sold, which includes this 1980s gem from Federal Express:
I love the end line, but I think you’d get away with somewhat smaller terms & conditions these days!