Posts tagged ‘side saddle’
So I was at un-conference Interesting North in Sheffield yesterday. It was fab. The premise of the Interesting conferences (normally held in London and organised by Russell Davies, but transplanted to the North by Tim Duckett) is about ‘a day of brilliant people talking about their secret obsessions’. Basically, it’s about Brain Food that you might not find totally useful right now, but feel much better off for having been introduced to.
All the elements of the previous Interestings were there – bunting, fun badges, a stage, some speakers and an audience armed with cameras and notebooks instead of the usual laptops that normal conference attendees pull out. I also suspect that most normal conferences don’t involve enough denim to start a rodeo and a lot of people wearing DMs or trainers.
Which was what made the venue of Cutlers Hall such a contrast. Posh is an understatement, it’s a grade two listed, bling-tastic tardis of a place. The Main Hall we were in had chandeliers and maple panelling salvaged from the White Star liner Olympic – sister ship of the Titanic. Even the bloke taking coats was wearing black tie.
As well as the amazing friendly atmosphere and a chance to catch up with blog/twitter mates, the main point of being there was for the talks. Highlights for me were:
- Suw Charman-Anderson taking us through the eruption of Eyjafjallajokull (and trying to teach us how to pronounce it)
- Toby Barnes on how the James Bond baddies and their lairs are really Ian Flemming ranting about modern architecture
- Frankie Roberto on Lego and their skin colour policy
- Stephanie Posavec on the Man Skill of baseball scorecard keeping
- Matt Edgar talking about 18th Century industrial espionage in Leeds, complete with accompanying newspaper going into more detail and even better when (like me) you know the buildings he’s on about
- James Wallis on works of fiction with stupid Nazi related titles (he also did a brilliantly funny talk about the geophysics of World of Warcraft at Interesting08 which you can watch here)
Oh, yeah. I spoke too, about How Ladies Stay On Sideways (27/01/11 video has just gone up!) . Seemed to go OK and even though we were running an hour late by then, 95% of the audience were hell-bent on staying until the bitter end. For all the people who asked me afterwards about where their horsey sister/wife/friend could have side saddle lessons, get in touch with The Side Saddle Association and they’ll send you a list of local instructors. Or drop me an email (addresses on the right) and I’ll check my members handbook to see who’s near you.
There was also a really good goody bag for everyone. It must have been good because everyone took theirs with them – I only had to follow the train of people carrying brown bags up the hill to find the post-IntNorth pub. It even included branded merchandise - Umbro had very kindly donated several hundred t-shirts that should have said ‘we won the world cup’, but for obvious reasons were surplus to requirements and printed with the Interesting North logo instead.
My T-shirt is a unisex large, far too big for me. If you’d like it, leave a comment below explaining why and I’ll pick the best one.
The other genius thing the organisers did was print the un-conference program in the form of a newspaper (via newspaperclub).
My newspaper looks a bit battered as I was referring to it on and off all day long. Not only did anyone like me who arrived a bit early have something to read, I really felt I got more out of the talks by understanding a bit more about the speakers. It’s also easy to find people on t’interweb after an event when someone has handily printed their twitter and url next to a photo of them.
Thanks to Howies and their Dohboy for sponsoring lunch (meaning all the fivers went to the local Archer Project homeless day centre), Technophobia for funding the AV costs, Rattle for paying for the newspaper and Kiosk for the rather marvelous Interesting North identity. And of course, thanks to Tim, Greg, David, Saul, Aden, Jag, Ian, Erica and Dan who made it all happen.
See you all next year? Or how about a geographic compromise and we try Interesting Midlands?
So I’ll be speaking (and listening) at Interesting North on Saturday. All 300 tickets have long gone, but there is the odd unwanted one knocking around on twitter – check @IntNorth and #IntNorth.
My ten minute explanation of How ladies stay on side saddle is on last-but-one in the afternoon, but I’m really looking forward to the entire day, especially How might cities change as we pedal more and James Bond: Architecture Critic.
If you’ll be there too, please come over and say Hello (I look like this) – there’s nothing worse than sitting in a room full of people, knowing that you are virtually acquainted with at least a dozen of them, but unable to put faces to URLs…
So I went to my first side saddle show today (very exciting, enormously proud of horse for behaving so well etc etc etc). Anyway, all these ladies done up in full regalia of habit, bowler hat, veil and so on looked rather scary and unapproachable:
Nothing could have been further from the truth – a lovelier, more helpful bunch of ladies you could not wish to meet. Which got me thinking about the line on most creative briefs which asks:
Who are they and how do they feel about the market and the brand? What’s on their mind?
When I’m writing briefs, I’m going to think a lot more carefully about preconceptions from now on.