Tag Archives: shopping

a Leeds retail safari – with an unimpressive Trinity

I went on a bit of a Retail Safari round Leeds yesterday morning: We’ve heard of Pound Shops, but how about the Pound Bakery? They’ve over 30 stores, mostly in the North. picture from a RidingsFm promo event because I didn’t think to take [...]
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on targeting and being Too Old For Topshop

I’m working on a couple of fashion led projects (yay!) at the moment and I suppose in fashion more than anywhere else, targeting is a real issue. Do you design and market aimed at the demographics of your current core target audience? Target the younger [...]
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I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping

cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time.  Since no-one seems to be sure whether we are in a W or V shaped recession, this is a tad [...]
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understanding value

Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and [...]
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Shopping but not buying

I went into Leeds yesterday to try and find a suitable uni-mate’s-imminent-wedding-outfit, a sartorial minefield if ever there was one. The city centre was absolutely heaving – queues to get into the cars parks, lines 10 deep at every Starbucks/Costa [...]
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Going upt’market

I’ve been struck by the number of black 4x4s with tinted windows I see on the way to work in every morning.  No, its not a drug dealer’s convention – it’s the school run.  When did Leeds get so upmarket? I know everyone made a fuss when Harvey [...]
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