Tag Archives: Pitching

Pitch perfect?

As part of my occasional series of posts on Insights Based on Freelancing at Other People’s Agencies, this time my thoughts turn to Pitching. I’ve worked on rather a lot of pitches recently, of all shapes and sizes.  Since the last couple of agencies I [...]
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abandon hope, all ye who pitch (or tender) round here

It’s slowly dawning on me that it’s not just the large-ish integrated agencies I used to work for that get seriously messed about in tenders and pitches by clients.  Every agency I go into seems to be in the throes of some kind of new business related [...]
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There’s no business like new business

More than for any other specialism, the First Client Meeting or New Business Meeting can be particularly challenging for Planners. Account Handlers can communicate their excellence by being all organised, professional and empathetic.  Creatives have their [...]
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when the brief is more away-with-the-fairies than ‘challenging’

We’ve all been there at one time or another.  The client pitch brief that asserts their ambition for the brand to be seen as the country’s leading X or most aspirational Y.  When you know full well that the brand has more baggage than Terminal 5 on a [...]
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*my* fantasy agency

Ben over at IFIABTWC has been writing about his Fantasy Agency (which he says would be called Pavement).  I’m definitely with him on: The office shuts at 6. You can work afterwards if you really want to, but that’s up to you. No one wants to stop [...]
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not so perfect pitch

screengrab from the infamous agency.com Subway pitch video I’m prepping a pitch at the moment.  So I was interested to read Merry Baskin’s piece in March’s Admap about the pitch process.  Merry’s Ten Top Tips for Agencies includes ‘Rehearse.  [...]
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Clients behaving badly

 New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that they’d finally made the decision to appoint the other lot. [...]
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Pitches Pending

I’ve got an in-tray full of Pending Pitch Outcomes.  There’s everything in there, from £M+ integrated bonanzas to consultancy projects and startups. But none of them have been signed off.  In every instance we’re the agency of choice, or are down [...]
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pitching should be a two-way process

At the Northern Planning Summit last Thursday night in Sheffield we ended up discussing what would you chose not to pitch for as an agency?, which encompassed wider issues like are they flogging booze/sub-prime finance/fags/politics (delete according to [...]
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a few updates and rants

Having got down to the last two from a gazillion agencies for The Pitch and getting through four full-on client pitch meetings at the other end of the country, we didn’t get it.  Client decided to stay with the incumbent. WILL YOU PLEASE MAKE YOUR [...]
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