Tag Archives: Olympics

Games Makers really deliver

I was at Greenwich on Tuesday watching TeamGB win the Olympic Dressage.  The whole day was pretty amazing, but one thing I hadn’t expected was how good the volunteer Games Makers were. the BBC’s Clare Balding leaves Greenwich at the same time as [...]
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Olympic misADttribution

The Olympic Marketing Police can do all they like about cracking down on use of Olympic messaging or brand icons by non-sponsors (their ‘statutory marketing rights’ document is 61 pages long), but brands who aren’t on the official roster are [...]
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get set for a long haul celebratory Summer

I did a project a few months back for a UK retailer looking at all the events planned for Summer 2012 and assessing the likely impact.  Without giving away all the insight the client paid for, it’s a little bit worrying. For a start, it’s going to be a [...]
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London 2012 Olympic mascots

 So the London 2012 Olympic mascots were unveiled yesterday to, it has to be said, a less than entirely enthusiastic worldwide reception. My personal issue is that (at least in their current form) Wenlock and Mandeville feel very generic, like they could [...]
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what did you do last night to make me feel proud?

I went to ‘London 2012: The Ultimate Pitch’ last night at The Royal Armouries, hosted by Leeds Media. Part one: Daryl Goodrich, director of the ‘Sport at Heart’ and ‘Inspiration‘ films that were instrumental in helping [...]
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