Tag Archives: new business

when the brief is more away-with-the-fairies than ‘challenging’

We’ve all been there at one time or another.  The client pitch brief that asserts their ambition for the brand to be seen as the country’s leading X or most aspirational Y.  When you know full well that the brand has more baggage than Terminal 5 on a BA strike day, is right up there […]
Read More »

*my* fantasy agency

Ben over at IFIABTWC has been writing about his Fantasy Agency (which he says would be called Pavement).  I’m definitely with him on: The office shuts at 6. You can work afterwards if you really want to, but that’s up to you. No one wants to stop you working hard but Pavement does not want […]
Read More »

A very cynical view of both sides of the pitch process (written by someone who probably needs a holiday)

The agency: I’m sure they hid the brief somewhere in this 82 page document Did you know that pizza is a major food group? Find what we did last time and change the client logo There is a Hell and it’s name is Powerpoint Yes, they do run trains at 5am Time waits for no […]
Read More »

Clients behaving badly

 New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that they’d finally made the decision to appoint the other lot. That’s three months it took them […]
Read More »

And on your left, you’ll see Production…

Two or three Agency Tours make their way past my desk every day.  New clients, new business prospects and interviewees are all escorted round the agency because look!, some desks! and people! and we have computers and recycling bins and everything!  Um, I’m not quite sure what that person does but come and meet someone […]
Read More »

Pitches Pending

I’ve got an in-tray full of Pending Pitch Outcomes.  There’s everything in there, from £M+ integrated bonanzas to consultancy projects and startups. But none of them have been signed off.  In every instance we’re the agency of choice, or are down to the final two, but the client has delayed their actual decision to appoint – […]
Read More »

pitching should be a two-way process

At the Northern Planning Summit last Thursday night in Sheffield we ended up discussing what would you chose not to pitch for as an agency?, which encompassed wider issues like are they flogging booze/sub-prime finance/fags/politics (delete according to where you draw the line) and are they likely to turn into the client from hell? Which made me think alot […]
Read More »

The art of the Perfect Pitch

I’ve finally got my hands on Jon Steel’s new book Perfect Pitch (the new business guys had been hogging the agency copy).  I’ve only had chance to get through the first couple of chapters so far, but I’m so fired up. Jon also wrote the modern Planner’s bible Truth, Lies and Advertising, which I’ve gone […]
Read More »