Posts tagged ‘media’
we’re all doomed…right?
So, the economy is in free fall and we’re all doomed. Right?
The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very worried about their finances right now, but because they think things are going to get worse before they get better.
I think we might be talking ourselves into making the economic situation worse. The media isn’t exactly helping, a quick dig round nexis revealed dozens of recent case study stories about families who were cutting back and lots of first-person pieces by jounros describing how they were economising madly, but nothing suggesting that just maybe, a few people were actually carrying on pretty much as normal.
It’s admirable if someone decides to live more frugally now in order to try and safeguard their immediate future. But with every scare-monger story the media puts out, perhaps it has got to a point where people are taking more severe steps then they really need to, in turn bringing about the next step of the downturn they were trying to protect themselves against in the first place…
So to fire us all up, here’s the rather brilliant (if a little USA-centric) 40 inspirational speeches in 2 minutes from overthinkingit via ThoughtSpurs:
Ooops
This week’s issue of The Publican (‘Proud of Pubs’) carries a Food Report supplement, sponsored by Nestle Professional, the foodservice arm of Nestle that represents Maggi , Nescafe and lots of well known confectionary brands like KitKat.
It looks like the sponsor also got a couple of pages of ads as part of the deal. Maybe someone just sent the wrong file by accident, but I’m not sure Publicans are the right audience to aim your ‘meets school food trust guidelines’ Maggi products as endorsed by the Menu Planner at Doncaster Schools Catering…
PS Don’t miss my pun-tastic ’12 Tips of Christmas’ feature in the same issue :-)
if campaigns go Stealth, what are we going to blog about?
There’s been a lot of fuss this week on t’interweb about whether Ad X is a ripoff (or homage) to Ad Y and if Campaign Z is actually any good.
But what are we all going to blog about when all this media fragmentation, CRM and digital malarky gets its act together and means that enormous campaigns could be running and we’d never know about them?
Because if done well, communications will only interact with the precise audience they’re targeted at, rather than anyone who happens to switch on the telly at 9pm.
I suppose its Stealth Marketing. As a brand you could, in theory, be as provocative or offensive as you like because so long as it doesn’t offend your target audience, no-one else is going to experience it…
