Posts tagged ‘land rover’
Land Rover ad evoques past triumphs
I’ve been wanting to post this for ages, but the only version I’d seen before today’s Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy.
It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently seems to be occupying (I actually saw an Evoque in Barbie pink the other day…), towards something a bit more refined, focusing on design and engineering.
And I’m sure it’s no accident that there’s also an implication that the Evoque will be every bit as durable as the old Defender – round my way (half my friends are vets and/or horse owners) new Land Rovers and Range Rovers have a terrible reputation for reliability…
what happens when designers and printers don’t talk to each other
I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other.
This is the map of the cross country course:
No less than eight of the jump locations were hidden in the binding. I’d already broken the spine for a better view before I took this shot at home, it was actually even worse when I first opened it.
Surely someone should have wondered whether putting vital bits of the course in the middle of the map (and hence hidden from view) was such a good idea?
On the upside, the programme also threw up this rather lovely ad for Land Rover that anyone who has spent time with dogs and horses will appreciate:
It’s exactly what my horse would do, given half a chance :) Weeeee!
Putting my finger on an art direction trend
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect.
Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is!
Recent offenders include:
Recover Energy with ..
and, of course, Nokia (but seeing as they’re flogging a smart phone we’ll let them have this one)
rather liking this
Apart from the (obviously pleasing to me) horsey connections, this viral from Land Rover supporting their sponsorship of British Eventing is just nicely understated and a cheeky companion to 2006′s press ads. There’s also a rugby version and you can view both on Land Rover’s microsite here.
My Ad of the Year
This is my Ad of the year – Zara Phillips for Land Rover. Perhaps not one of the most obvious choices (Sony Bravia, Nike St. Wayne etc.), but it gets my vote for several reasons:
1) Perfect timing – as far as I can tell it broke the day of the BBC Sports Personality of the Year awards – which she won. And now Zara has been given an MBE too, prompting the press to talk about the ad again.
2) I love the art direction.
3) According to google, Land Rover’s brand values include individualism, authenticity, freedom, adventure, guts and supremacy. Feels right to me.
By the way, I ride horses. Anyone who thinks three day eventing is in any way easy or that its just a question of throwing money at finding the right horse should try it. You have to be naturally talented and very, very brave. I’m not.
