Tag Archives: economy

I can’t predict the future, but I’m fairly sure about Staycationing, Staying In and Savvy Shopping

cartoon by Tom Fishburne I keep being asked at work to have a stab at predicting consumer attitudes and behaviours in three, six or even twelve months time.  Since no-one seems to be sure whether we are in a W or V shaped recession, this is a tad challenging to say the least. I am […]
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Bring me sunshine

It appears that a depressed economy results in (sometimes misleadingly) uplifting marketing and content. Marley and Me (major spoiler follows), about an uncontrollable Labrador and his hapless owners has cleaned up at the US and UK box office. It was marketed as a lightweight comedy, but I saw it over the weekend and it seems […]
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understanding value

Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it […]
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we’re all doomed…right?

So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very […]
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Are you saving them money?

We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend.  Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners […]
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Don’t panic, Mr Marketing

I am loving these posters-for-our-times from the team at LOVE. Good advice for the Planning community: And also for Creative types:

Pitches Pending

I’ve got an in-tray full of Pending Pitch Outcomes.  There’s everything in there, from £M+ integrated bonanzas to consultancy projects and startups. But none of them have been signed off.  In every instance we’re the agency of choice, or are down to the final two, but the client has delayed their actual decision to appoint – […]
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Economic Indicators

Sorry to keep banging on about this (now apparently official) recession.  But a few things cropped up over the weekend that I thought were worth sharing. On the downside, over the last couple of days I’ve had reports of a restaurant where the takings are down 20% year on year, the hairdresser whose customers have […]
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When the going gets tough, its time to buy lipstick

I’m sure you’ve all read the ‘upsurge in sales for shoe repairers’ stories in the news suggesting that some sectors of the economy actually benefit from a downturn, in this case as people get their shoes repaired rather than splashing out on a new pair. There was also an interesting piece in the New York […]
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Shopping but not buying

I went into Leeds yesterday to try and find a suitable uni-mate’s-imminent-wedding-outfit, a sartorial minefield if ever there was one. The city centre was absolutely heaving – queues to get into the cars parks, lines 10 deep at every Starbucks/Costa Coffee/Café Nero, massive hold-ups at the changing rooms and an audience gathered four deep around […]
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