Posts tagged ‘confidence’
I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered.
Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting is that whatever you say, you have to say it with Confidence.
It doesn’t matter whether you’re sharing something you read in last week’s paper, quoting a percentage of prompted consumer awareness or simply offering your opinion – say it with confidence and people are more likely to believe you.
Albert Mehrabian’s research suggests that communication around feelings and attitudes are made up of 7% what you say, 38% how you say it and 55% from your facial expression and body language. Emitting verbal and non verbal confidence makes your message more likely to cut through.
This research doesn’t even take into account what you look like. It’s not just the whole shoulders back, smile, eye contact thing – you have to look and dress the part. The PSFK Rockstar Planner series of videos show just how many takes there are on what a Planner can look like (there isn’t a website called cool planner hair, dude for nothing) but they all use their appearance to make a confident statement about who they are.
I suppose it goes back to the slightly cheesy idea of Personal Branding. If you are confident about who you are and what you stand for – and you communicate that via your appearance – then other people might be more likely to buy in to what you are saying.
A couple of weeks ago, one of the Account Directors who sits near me at work merrily declared that for the foreseeable future, all weeks would be now be designated Positive Mental Attitude Week.
Since then, she’s won two pitches.
I’m not suggesting that the two are completely related, but spending every day alternating between worry, stress and full on panic isn’t necessarily the best mindset in which to motivate your team, identify unique insights and turn them into solutions that strategically and creatively delight clients.
Yes, the economy is in a mess (and I think we’re in for a W shaped recession so its going to get worse again before it gets better), client budgets are tighter than ever and job security is a thing of the past. But maybe we need to accentuate whatever positives we can find and try to discover the upsides and silver linings.
After all, confidence is catching.
created by moleitau, CC applies
update: I told Positive Account Director Lady that I’d blogged about her and she says the poster should read: