Tag Archives: clients

the letters we sometimes wish we could send

Re-reading Victoria Routledge’s chick-lit debut Friends Like These, I found the most brilliant letter from the heroine PR exec to her client: Dear Miranda, I am delighted to enclose the proof of your Spring/Summer promo brochure.  We are thrilled [...]
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Clients behaving badly

 New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that they’d finally made the decision to appoint the other lot. [...]
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Straight from the (horse editor’s) mouth

On my newish extra ‘day off’, among other things I’ve recently been working on a submission for a horsey magazine.  I have to report that (based on this experience), magazine editors are much better than the average client at understanding and [...]
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Are you *quite sure* Mr Client?

Email today from Mr Big Shot Client asking to move some of his groups from viewing to in-home as he would like to actually sit in on them. I can only assume that he’s never spent three hours crammed into a corner of a suburban living room, precariously [...]
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we need more Chris type people in AdLand

This is Chris, Cornish horseman extraordinaire and thoroughly decent chap. Thanks to his gentle encouragement and laid backness, I ended up doing all kinds of things last week (like riding a dressage test on a stallion) that I’d never have dared to on my [...]
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putting the advertising cart before the business strategy horse

Why can’t some marketeers grasp that they need a business strategy in place before they start worrying about a marketing plan, or a comms plan, or an ad campaign? I keep coming across marketeers who will quite happily let you present insight driven [...]
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Know Your Client

A bit of a work in progress this one, but here’s the beginnings of a handy guide to sussing out your client’s management team based on their choice of offices: Cavernous statement building with glass lifts and human size models of brand mascots in [...]
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Integration – your time has come (again)

I honestly think that big integrated agencies are coming round again (this obviously has absolutely nothing do with the fact that I work for one). Client’s budgets and the size of their in-house teams are being squeezed and increasingly they’re [...]
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promises, promises – a few suggestions for a better relationship

We, the clients, promise: not to call any agency contact before 9am or after 5.30pm unless it really is actually properly urgent to ask no more than five agencies to take part in any creative pitch and to make clear at the outset the number of pitch stages [...]
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Can anyone top this?

Client at inter-agency client meeting: “Thank you all for coming today, but there are quite a lot of you and its crowded, so can we just have one person per company and the rest of you can leave”. Yes, it really happened.  Can anyone top this?