Tag Archives: change

The twelve month marketing plan vs. real agency life

Over the last few years, I’ve worked on several campaigns where the objectives and/or the budgets shifted substantially between the insight and planning process and execution.  In some cases, we were communicating to a different audience, or with a [...]
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Ch-ch-ch-ch-changes

I’ve been thinking a lot about how agencies are organised and subsequently reorganised  recently and about how their systems work (or in some cases, don’t).  Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to [...]
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bring on the psychologists

Noisy Decent Graphics is hosting a series of expert guest posts on how design agencies should deal with the recession. While I’m not pretending to have a similar solution for Planners, there are clearly some major challenges we are already having to [...]
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paddling like mad to stay in the right direction

People are a bit like swans.  However calm and organised we may appear to be on the surface, beneath the water we are paddling like mad to stay afloat and in the right direction as we lurch from crisis to crisis.  Which is a bit like companies (and [...]
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Get a mac

I’m a PC girl through and through (I could never warm to a machine that makes you ask for your disk back, no matter how sexy the design) but the get a mac ads have got me wondering for the first time whether I made the right decision in upgrading to a [...]
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