Tag Archives: brand values

Straight from the (horse editor’s) mouth

On my newish extra ‘day off’, among other things I’ve recently been working on a submission for a horsey magazine.  I have to report that (based on this experience), magazine editors are much better than the average client at understanding and communicating their brand effectively. This particular editor managed to condense her brand and its […]
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holding out for another one of us

I’m recruiting at the moment (if anyone knows any brilliant desk research/team support type people in the North of England, please point them in my direction).  Its been really interesting discovering that the thing which is important above all else is that the candidates feel like ‘one of us’.  Which is hardly the kind of […]
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Scratch Amazon

  Amazon let me down this weekend.  On Sunday night I was curled up on the sofa, ready to chill out with a DVD from Amazon Rentals and the blumin thing started to skip before giving up completely. No problem, try the other DVD.  No good, that’s so scratched that the DVD player just throws […]
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Smiling Voices

Kathy Sierra has posted on Creating Passionate Users about little things that make her smile. On a GNER train down to London this week, the on-board announcement at 3pmish ran: “we’re now serving lunch…or dinner if you want to call it that…anyway, if you want a lovely meal, please come and join us…”. Natural, warm, […]
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