Tag Archives: advertising

When Inserts become Binserts

My Dad’s subscription copy of The Dalesman arrived on Saturday (circulation 36,428) .  It’s one of those magazines where you can pretty much guarantee that the majority of readers are over 50, like things like nice country drives that end up at nice [...]
Read More »

Putting my finger on an art direction trend

I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect.  Watch how we slide seamlessly from one product benefit to another!  That’s how cool and relevant to your tech-savvy life our brand and product is! Recent [...]
Read More »

I am woman, hear me whisper

The new Diet Coke ad from Mother had its first official airing last night during The Brits. I can’t say that I exactly warmed to it – and I’m bang on target audience. Based on the ad, I’m led to believe that drinking Diet Coke will make you want to [...]
Read More »

Trade-advertising-with-a-sense-of-humour shock

I rather liked the cover wrap for cider brand Savanna Dry around this week’s Publican (pic shows the back page): Close up of the copy :

Ooops

This week’s issue of The Publican (‘Proud of Pubs’) carries a Food Report supplement, sponsored by Nestle Professional, the foodservice arm of Nestle that represents Maggi , Nescafe and lots of well known confectionary brands like KitKat. It looks [...]
Read More »

Because we all need cheering up at the moment

Barclaycard waterslide by BBH London (the longer version is here)

On the first day of Christmas, my agency plagiarised for me…

The Argos Christmas Ad is here.  Scamp loved it – and then the rest of the world pointed out that it was pretty much a direct rip off of the Rowan Atkinson scene from Love Actually. Now I like a good RomCom as much as the next girl but this ad seems to [...]
Read More »

The name’s HD, Sony HD

I do like this Sony HD Quantum of Solace ad – its just that something has been niggling me since I first saw it.  When they’ve finished trying to blow up the lovely Daniel Craig, the screen shows this: And then this: And finally this: In theatres [...]
Read More »

When it absolutely, positively has to be there overnight

Thanks to Lunar BBDO’s blog for pointing me towards New York Magazine’s most memorable advertisements Madison Avenue ever sold, which includes this 1980s gem from Federal Express: I love the end line, but I think you’d get away with somewhat [...]
Read More »

Give me a ‘B’

Soooooo, the Live Honda TV Ad aired last night.  Yes, it really was different, engaging and created loads of buzz. It a perfect fit with what Honda stands for as a brand. The only tiny, tiny thing is, twenty seconds in, all I could think was ‘isn’t [...]
Read More »