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I’m an Account Planner.  Which basically means I help brands to communicate better by using insight to find new ways of explaining who they are and why customers or other stakeholders should engage with them.  

To achieve this I use client workshops, customer research, desk research, data analysis and some good old fashioned brain power to come up with brand positionings, customer typologies, marketing strategies, campaign propositions or simply business building insights.

I’ve worked for three of the UK’s biggest independent marketing/ad agencies outside London and in 2010 I switched to being a consulting / self employed / freelance Planner.