I’m an Account Planner (or a Strategist, if you haven’t come across a Planner before). Which basically means I help brands to communicate better by using insight to find new ways of explaining who they are and why customers or other stakeholders should engage with them. Then I come up with strategies and approaches to bring this to life.
To achieve this I use client workshops, customer research, desk research, data analysis and some good old fashioned brain power to produce brand positionings, customer typologies, marketing strategies, campaign propositions or simply business building insights.
I’ve worked for three of the UK’s biggest independent marketing/ad agencies outside London and in 2010 I switched to being a consulting / self employed / freelance Planner.