Category Archives: trends

considering competence

I stumbled across this great piece about the stages of competence. Regular readers will not be surprised to learn that it was on the DressageToday website, but the message is relevant across, basically, everything – rather than be frustrated by your perceived incompetence at something new, you should embrace it as part of the learning […]
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twitter shaming lazy retail

I’ve been following #KeepingChristmasGoing on twitter over the last couple of weeks, which shames retailers that can’t quite let go of their festive PoS, store managers determined to shift that last box of baubles and brands who over-estimated the sell-through on their festively themed packaging. Someone at Tesco forgot to take this down A brilliant #keepingchristmasgoing in Tesco. […]
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the return of formal dressing

I’m calling it – Power Dressing is back. Actors now rock up to film premieres looking like they’ve stopped off on the way to present results to the City. There’s the film Kingsman with it’s focus on dressing like a gentleman and the Kingsman-Mr Porter tie-up I wrote about recently. And on the female front, yesterday’s Sunday Times […]
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Kingsman, Mr Porter and the increasingly blurred line between retail and entertainment

‘Retailtainment‘ – making customer’s retail experiences engaging and entertaining in order to increase dwell time, purchase intent, brand affinity and loyalty – is a concept that’s been around for years.  But it used to be focused on making physical retail environments more entertaining.  Gradually its shifted into online too but yesterday I stumbled across a great […]
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grocer demographics are getting difficult

I went on a ‘Retail Safari’ earlier this week.  The aim was to update myself on a client’s category, but during my day criss-crossing Leeds to visit five different grocery retailers I couldn’t help but keep thinking about demographics. At 11am on a weekday morning a third of shoppers in the Lidl store I visited were carrying handbags […]
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all hail the Power Part Timers

Last week Timewise’s 2014 Power Part Time List was published.  It proves, it says, that “part time working is possible at senior levels, in all types of business”.  Included in this year’s list from my industry (the whole list changes annually) are the Marketing Director at Diageo responsible for Smirnoff, the Senior Director for Marketing and Insights for […]
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shoppers are changing faster than the shops are

Every possible media outlet has run some kind of piece recently about how the big supermarkets are dinosaurs and, basically, deserve every bit of ill fortune they might experience. But I’ve yet to read a piece which compares the speed at which shopping habits are changing (i.e. very quickly) with how much time it takes […]
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Planner or Strategist?

I don’t know what it’s like Inside London, but Outside London the Planning scene seems to me to have changed quite dramatically in the last 18 months. After agencies limped through the recession on a minimal headcount they’ve now staffed up again.  And Planning/Strategy is one of the specialisms that is in growth.  But in many […]
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on allowing good people to work where and when they work best

There seems to be a movement in the marketing community towards better work-life balance. Whether it’s Chime’s Amelia Torode championing flexible and part-time working for Mums or what seems to be a massive increase in senior staff switching to freelance, it feels like the traditional 10+ hours, 5+ days a week agency model is under […]
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it’s geting easier to recruit – but will they play along?

While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but attendance at my focus groups is now so enthusiastic that I think I’m going to have to […]
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