Category Archives: trends

on allowing good people to work where and when they work best

There seems to be a movement in the marketing community towards better work-life balance. Whether it’s Chime’s Amelia Torode championing flexible and part-time working for Mums or what seems to be a massive increase in senior staff switching to [...]
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it’s geting easier to recruit – but will they play along?

While moderating groups to cover off the qual for my own projects I’ve noticed that research attendance has gone up a lot in the last 9 months. I know we’re supposed to be coming out of recession, but attendance at my focus groups is now so enthusiastic [...]
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do you really need to research this?

There’s been the odd occasion over the last few years when I’ve felt like I’ve been researching something in order to get that box ticked on the client’s project plan, rather than to use fresh insight to move things forward. [...]
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why are so many Planners not doing ad agency Planning anymore?

I’ve been thinking about Planners Who Do Other Things Now. These fall into several subcategories, there’s Planners Who Now Do Something Totally Different But Use Their Planning Skillset, like the Chief Exec of an NHS Trust and the Life Coach I know. [...]
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Style can’t have it both ways

We get The Sunday Times delivered at home and reading their Style section usually results in me ranting over the breakfast table. Style tends to focus on  £100 face creams, the latest exercise crazes, outfits that less than 0.05% of the population can [...]
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why agencies don’t value the modern meet up enough

I’ve been making an extra effort recently to spend more time catching up with fellow Planners and Strategists (of all types) – and I’ve never come away from a coffee shop, cafe or restaurant without a post-it note full of scribbled ideas [...]
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more green shoots but also gatecrashers

I posted a few weeks ago about what I hoped were the first green shoots of recovery I’d spotted.  And since then I’m pleased to report that the local firm who are fitting our new bathroom tell me their enquiries and orders have doubled over the [...]
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retail winners and losers in a heatwave

images via the BBC online and TV forecasts I love all the weather-related retail stories that come out whenever there’s the slightest sign of a heatwave in the UK. It’s a gift for PRs (who are probably sitting on a load of Royal Baby press releases they [...]
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I spy some little green shoots

I was going to call it. To say that I’d spotted some definite green shoots of financial recovery. But the Sunday Times and YouGov beat me to it.  In yesterday’s paper (paywall, so data summary here) they revealed that in the UK the Feelgood Factor [...]
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we’re going to need considerably more Investigators of Interesting

In last week’s Radio Times (which is nearly as good as The Sun for a pulse of the nation type snapshot) Radio 4’s Today presenter Justin Webb wrote in his column about how his children will have a limited need to know actual facts, what with the [...]
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