end of an era as Research gets serious
The last ever issue of Research magazine landed on my doormat this morning. It comes as part of my MRS membership, but will now be replaced by the Research-live website and a quarterly printed magazine that’s going to be full of big, serious thinky stuff as far as I can tell. So it probably won’t contain mid-week pick-me-ups like these cartoons from this issue’s piece on why insight doesn’t always cut through to influence strategic marketing:
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