Butlins go back to the future

There’s been a bit of a slew of negative posts from me recently, but this is an upbeat one.  It’s been around for a few weeks, but the new Butlins campaign by Now is lovely, bigging up their heritage in family holidays that delight all the family and even resurrecting their original (Shakespeare inspired no less) mission statement that was literally built into Billy Butlin’s holiday camps.

It might not be the snappiest line ever, but I rather like it.

butlins linepic from here

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