Monthly Archives: February 2013

re-evaluating How Brands Grow

At last week’s 1-up, Andy Nairn recommended during his talk that everyone should read How Brands Grow by Byron Sharp.  So I got hold of a copy and have been ploughing through it since then. It might as well be titled ‘Nearly Everything You Think You Know About Marketing Is Wrong’.  It certainly doesn’t hold back [...]
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Planning and the Magic Fairy Dust problem

I’ve experienced the Magic Fairy Dust problem quite a few times, particularly as a freelance.  You get asked to work on a project, but quickly realise that there’s no actual role for you and no real problem for you to solve – they just want some Magic Fairy Dust sprinkling on the whole thing and [...]
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1up – LSU assemble a crack team (and me) to train junior strategists (and, it turns out, me)

I spent last Thursday in London to help out at day one of London Strategy Unit’s 1up, a two day workshop-type course for aspiring and junior planners and strategists. The lovely Andreea from LSU asked me to come down and share my thoughts with everyone on practical day-to-day stuff like building client relationships.  So I [...]
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end of an era as Research gets serious

The last ever issue of Research magazine landed on my doormat this morning.  It comes as part of my MRS membership, but will now be replaced by the Research-live website and a quarterly printed magazine that’s going to be full of big, serious thinky stuff as far as I can tell.  So it probably won’t [...]
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Butlins go back to the future

There’s been a bit of a slew of negative posts from me recently, but this is an upbeat one.  It’s been around for a few weeks, but the new Butlins campaign by Now is lovely, bigging up their heritage in family holidays that delight all the family and even resurrecting their original (Shakespeare inspired no [...]
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