I was at a New Year’s Eve party where everyone else there was either a vet or a farmer (welcome to my life). We were playing celebrity charades and Kevin Bacon’s name came up. No-one in the room understood why in the EE ads he keeps talking about how everyone is connected – because not-one of them had ever heard of the game Six Degrees of Kevin Bacon.
If you worked in an ad agency office, surrounded by lots of other people who can legitimately prat about on the internet and call it work and had mates who were mostly all urban, always-connected, early adopter types, it would be easy to assume that everyone would get the joke. But my vet and farmers friends are completely mystified.