Archive for 5 September, 2012

do we care about our clients enough?

My elderly Dad has been in and out of hospital a lot recently (long story, he’s doing better now thanks).  It’s a small local hospital and the staff are all nothing less than amazing.

Not just amazing on the nursing/cleaning/admin-ing front, they are all lovely people who take the time to chat and connect with him and will bend over backwards to help him out (can you tell it’s a private hospital and not the sadly time strapped and cash starved NHS?).

He’s in there twice a day for drug treatments at the moment and it’s clear to me that he’s made to feel like the most important, most welcome person in the building every time he walks (on two sticks) through the door.

Agency staff and freelancers – could you say that about your clients?

Do you know what they prefer to drink at different times of the day?  Do you know where they’re going after they leave your meeting and therefore how much of a hurry they’re in?  Do you drop everything when they arrive for a meeting to get them comfortably settled?  Could you instantly recall what happened in your last four get-togethers?  Do you know what the next big challenge on their horizon is and how apprehensive they are about it? Do you pop in to say Hello when they’re in the building even if they haven’t come to see you?

No?  Perhaps you need to collar someone who works here and ask them how to find out.

from here

5 September, 2012 at 12:51 pm Leave a comment


Hello. I'm Gemma Teed, I'm a UK Account Planner and this is where I share my thoughts on Planning, marketing, trends and other related stuff.

I'm a freelance / self employed Planner, so if you're a client or agency click on work with me. If you're just nosy, you need about me, or pop over to my LinkedIn and twitter.

contact me

gemma-at-gemmateed dot-co-dot-uk

The views expressed here are obviously my own and do not reflect those of my past or current employers or clients.

Creative Commons Licence
(almost) always thinking blog by Gemma Teed is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Enter your email address to subscribe and receive new posts by email

Join 498 other followers

calendar

September 2012
M T W T F S S
« Aug   Oct »
 12
3456789
10111213141516
17181920212223
24252627282930

archive

comments policy

- Be nice please, rude or abusive comments will be deleted
- I occasionally tidy up formatting problems and always delete spam


Follow

Get every new post delivered to your Inbox.

Join 498 other followers