why didn’t I think of this before?
4 July, 2012 at 10:21 am 2 comments
I’ve been working on an integrated pitch where I had to brief in the entire pitch team on my ‘thinking so far’ a couple of days prior to creative briefing.
So last week I started writing the ‘show your workings’ stuff onto sheets of A4 and adding in good charts from research the client provided and so on. I ended up with this (mostly covered up for client confidentiality):
It turns out that the amount of information you can get on a sheet of A4 using marker pens is exactly the same amount of information that comfortably fits on a powerpoint slide. Basically I’d drafted the pitch presentation. In handy shuffle-the-slides round format.
Why didn’t I think of this before? I’m definitely doing this for all future pitches.
Entry filed under: pitching, Planning, presenting. Tags: .
1. Rob Mortimer | 6 July, 2012 at 1:00 pm
The ‘marker on a4′ way of making presentations is one that I always like. Particularly when it comes to explaining a complex idea or strategy.
One nice thing is if you put them into powerpoint first, print them out in the same way and shuffle them.
2. Mark Hadfield | 16 July, 2012 at 4:19 pm
Hi Gemma,
I can go one better than that… look at these puppies!
http://www.post-it.com/wps/portal/3M/en_US/Post_It/Global/Products/Notes/?PC_7_RJH9U5230OT440II987MUE3CM3000000_nid=G1BLP588XHgs20914V5CD9gl9DZDZRZ157bl
(They’re A5(ish) post it notes!) I use these all the time to masterplan documents. Different colours can be used for different sections and they’re easy to peel off, change the order etc.
Mark