Archive for 4 July, 2012
why didn’t I think of this before?
I’ve been working on an integrated pitch where I had to brief in the entire pitch team on my ‘thinking so far’ a couple of days prior to creative briefing.
So last week I started writing the ‘show your workings’ stuff onto sheets of A4 and adding in good charts from research the client provided and so on. I ended up with this (mostly covered up for client confidentiality):
It turns out that the amount of information you can get on a sheet of A4 using marker pens is exactly the same amount of information that comfortably fits on a powerpoint slide. Basically I’d drafted the pitch presentation. In handy shuffle-the-slides round format.
Why didn’t I think of this before? I’m definitely doing this for all future pitches.
