M&S Summer ad hits the spot
4 April, 2012 at 10:13 am 1 comment
I rather like the new M&S Summer ad. It’s an excellent way of a) subtly muscling in on the Olympic action without being a sponsor, b) hedging their bets as to which big event of this Summer (the Jubilee, Olympics or Euro 2012) will provide the most retail uplift and c) allowing RKCR/Y&R to edit the full 90 second ad down to provide event specific executions.
It’s also a kind of Greatest Hits, featuring most of the big names who have fronted ads for them in the last few years, including Twiggy, Dannii Minogue, Myleen Klass, Lisa Snowdon, Gary Barlow, Jamie Redknapp and Noemie Lenoir (the one who looks depressingly good in her underwear).
Breaking an ad that has Gary Barlow singing ‘sun, sun, sun, here it comes’ is however a tad unfortunate timing-wise, given that it seems to have snowed across half of the UK overnight …
Entry filed under: advertising. Tags: ad, advert, M&S, Summer 2012, Summer to Remember.
1. get set for a long haul celebratory Summer « (almost) always thinking | 5 April, 2012 at 9:43 am
[...] On the upside, it seems logical that there will be an uplift in National pride – and you can already see brands like M&S taking advantage of this. [...]