Monthly Archives: January 2012

why do we promote people out of what they’re good at?

ITIABTWC posted last week about whether a great Creative was made up of the same stuff as a great Creative Director and therefore whether seeing one as the natural progression of the other was actually a sensible idea. It strikes me that it’s the same in lots of other disciplines, including Planning.  It’s a good [...]
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the rise of the high street assault course

No wonder our high streets are struggling – they’ve become a shopping assault course. In my second Planning job one of my clients was a big shopping centre.  One of the insights we came up with was that this out of town complex was simply shopping made easier than the high street – it was [...]
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I don’t think life-by-smartphone would be all that smart an idea

If we are to believe the trendwatchers and futurists, we’ll all be running our lives by smartphone within a few years, using them for everything from paying for goods to opening our garage doors (thanks for the link Ally). I have an android smartphone and I’m rather attached to it…but I’ve just declined the upgrade [...]
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have Weightwatchers made a big fat mistake?

I was having a look at something/procrastinating on Vevo this morning and got served the new Weightwatchers ad (which came out at the start of the month but had somehow passed me by), by Saatchi & Saatchi. this is the short version, the long one lasts a full ad break It’s caused quite a bit [...]
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why transcripts are a brilliant learning tool for quallies

I’ve done more focus groups in the last 18 months than I did in the previous 5 years.  It’s been a steepish learning curve and one of the first things I realised was that I really hate listening back to hours of me moderating via Dictaphone for both analysis purposes and to find some good [...]
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why Gusto got it very wrong

I got an email from Northern restaurant chain Gusto today.  Their local outpost  is handily located half way between between my house and two close friends so we often choose it as venue and I therefore have their loyalty discount card. I can see the idea of a diet campaign – they’ll have quiet restaurants [...]
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homemade gifting is on the up, but will AdLand feel the impact?

I detected a definite shift this year towards homemade gifts, with jam, chutney, Turkish Delight and flavoured vodka all being unwrapped at my house on Christmas Day.  Having heard similar stories over the last few days I can only imagine that businesses selling kilner jars and jam pot covers had a bumper December. From Kirstie’s [...]
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