another sample of feelgood
28 April, 2011 at 8:01 am 1 comment
To sit alongside the uplifting recent bout of sunshine, royal weddings, multiple bank holidays and whathaveyou, I’d like to share with you the smiliest instore promotions lady I’ve ever met, on behalf of Walkers Crinkles in Tesco yesterday:
It would be fair to say that the poor folks from Walkers’ agency who were trying to get happy customer vox pops to put in their debrief presentation were slightly less upbeat…
Entry filed under: promotional marketing, sales promotion. Tags: happy, sampling, smiley, Tesco, Walkers Crinkles.
1. PM or SP, it’s all about quality « (almost) always thinking | 7 October, 2011 at 7:53 am
[...] staff to hand out the vouchers to their mates. When instore sampling is done well (like the engaging lady sampling for Walkers I met earlier this year) it can help brand awareness, deliver key messages and drive trial. When [...]