At the end of a night out over the bank holiday I called my favourite taxi company Amber Cars to take me home. They’re my favourite as they have a fancy computer system that sends you a text to say your taxi is waiting outside (so no hanging around outside the bar trying to avoid drunk weirdos) and then there’s a screen inside the car showing your name and destination so you know you’ve got into the right vehicle (they have 200+ cars so often have several waiting outside the same bar).
But Amber have taken it to another level. Not only did they text me with the make, model, colour and reg of my waiting taxi, but they also sent this:
Local, needstate specific cross-selling. I love it.