Thumbcats are go
3 March, 2011 at 10:29 am 1 comment
Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on.
The voiceover did give me slight sense of déjà vu though, so I tweeted:
seen @Cravendale Cat ad by @W2Optimism Does W&K have secret stash of gravelly honey V/O men locked in their basement (Honda, Lurpak etc)?—
gemma teed (@gemma_T) March 02, 2011
And W+K replied:
@gemma_T Yes, we keep them in a cage and feed them on Lurpak, Cravendale and, er, gravel…—
Wieden + Kennedy (@W2Optimism) March 02, 2011
If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie Izzard’s views on cats (the good bit starts at 02.28):
(hat tip to Marcus whose title I only realised I’d nicked when I finished typing and I can’t think of better one)
Entry filed under: advertising, Campaigns. Tags: ad, cats, Cravendale, milkmatters, thumbcats.
1. Don’t yell, Storytell « (almost) always thinking | 9 March, 2011 at 3:02 pm
[...] Telling a joke is basically telling a story. And the more and more fragmented and two-way communication channels get, the more brands need Storytelling to help them engage with their target audience. Just look at Cravendale’s Thumbcat. [...]