stereotypes that really do have a place in the creative brief
4 February, 2011 at 8:18 pm 1 comment
A work distraction to rival twitter landed on the doormat this morning. Stable Stereotypes is a collection of pen portraits of the equestrian eccentrics that populate the horsey world, collated from a regular feature in Horse & Hound.
Normally, I imagine this wouldn’t be of much interest to the readers of a blog about Account Planning and Advertising type stuff. But I suddenly realised that each Stable Stereotype was in fact a pretty perfect response to the ‘who is our target audience?’ bit of the creative brief.
Imagine if every creative brief had the insight of this offering:
And does this one remind you of anyone? :-)
Entry filed under: creative briefing. Tags: briefing, creative brief, insight, Stable Stereotypes, target audience.
1. stereotypes in both AdLand and HorseWorld « (almost) always thinking | 13 May, 2011 at 10:07 am
[...] you’ll find most of these characters in the horse world too – just check the pages of the Stable Stereotypes book. But I think the book missed one equestrian sub-group and I’ve christened them the Empire [...]