stereotypes that really do have a place in the creative brief
A work distraction to rival twitter landed on the doormat this morning. Stable Stereotypes is a collection of pen portraits of the equestrian eccentrics that populate the horsey world, collated from a regular feature in Horse & Hound.
Normally, I imagine this wouldn’t be of much interest to the readers of a blog about Account Planning and Advertising type stuff. But I suddenly realised that each Stable Stereotype was in fact a pretty perfect response to the ‘who is our target audience?’ bit of the creative brief.
Imagine if every creative brief had the insight of this offering:
And does this one remind you of anyone? :-)