It’s slowly dawning on me that it’s not just the large-ish integrated agencies I used to work for that get seriously messed about in tenders and pitches by clients. Every agency I go into seems to be in the throes of some kind of new business related angst. Take, for example:
- The client’s tender where (despite the ten page tender response document) it was decided on price.
- The client who got a face to face pitch plus written proposal from several very different agencies, but three months in has yet to appoint anyone.
- The client who wanted a strategic, communications-led response to his business issues but also needed to see it as ready-to-artwork creative in the same meeting.
- The client who sent over thirty briefs to their agency, all needing response within a 4 week timeframe.
- The client who didn’t appreciate that they could only choose two of Good, Fast and Cheap.
Which reminds me of this: